Mobile Maketing

     By: Scott Stefani

     Source: Advertising in a Digital Age

Social media is a growing advertising market, with over 500 million Twitter users, 1.1 billion Facebook users, and over 4 billion video views on YouTube everyday social media is a great form of advertising.

There are many ways to advertise using social media, particularly with Twitter, Facebook, and YouTube.

Twitter has recently introduced promoted tweets. Promoted tweets are tweets from a businesses profile that twitter places on users timeline based on accounts you may follow, previous tweets or hash tags, or searches. How it works, Twitter simply takes five tweets that companies have tweeted off their accounts and tweets them onto other users timelines. The business then pays on a pay-per-click basis.

Facebook advertisements are a really effective and cheap way to advertise on mobile sites. One way to advertise on Facebook is by creating a page to build an audience that follows your brand or business. Fans of your business can refer to the page to check out what ever you put on there (ex. promotions, new inventory, and so on), and from there people can share it with there friends.

You can also buy ads on Facebook that will appear onto users feeds, or on the right hand side of the webpage. Posting the advertisement on to the users feed is more affective because it is less likely to get ignored do to the fact that it is mixed in with all other regular posts from Facebook friends. 

YouTube is ranked third in the top “search” websites behind Google and Facebook, which makes it a very popular site and great for advertising. But that does not come cheap. YouTube is the most expensive site to advertise on out of the three popular mobile sites.